More than 50 mango growers from across the country, mainly from Uttar Pradesh, Bihar, Gujarat and Delhi, were given an interactive platform to present the 'king of fruits' () The visitors, who normally think mango has just five or six varieties, were educated through quizzes and competitions about the huge variety of the fruit grown and innumerable possibilities of using mango in cuisine. They also enjoyed colourful entertainment programmes of music and dance. () It is an informal and international platform with a two-fold approach, to promote tourism as well as mango export.〔

Some visitors found the culinary preparations - unusual in a country where the fruit is primarily eaten uncooked - interesting. India exports about 40,000 metric tonnes of mangoes to 80 countries and the annual revenue earned from exporting mangoes and mango products reaches $85 million. Festival organisers hope the event will help to raise these figures significantly. Hindu mythology in India gives the mango an aura of mystique as a symbol of the joy of life.〔